Meet the
Perth Heat
Club Overview
Established in 2009 as a foundation member of the re-formed Australian Baseball League (ABL), the Perth Heat are one of the most successful and storied franchises in Australian baseball history.
Based at Australia's premier Baseball facility in Thornlie, the Heat have set the standard for excellence, claiming four ABL championships and serving as a launchpad for elite Australian talent onto the world stage.
Now, under the guidance of Black Pearl Sports Group, the Perth Heat are entering a new era. One that blends high-performance baseball, elevated fan experiences, and bold commercial vision.
This isn’t just about continuing a legacy. It’s about reimagining what a premier sporting club can be in Western Australia, on the field, in the community, and beyond.
Investment Strategy
BPSG's approach to the Perth Heat is built on four core pillars of sustainable value creation:
High-Performance Systems
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Recruiting elite coaching talent
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Implementing data-driven performance tools
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Establishing development pathways from youth to pro
Digital & Brand Modernisation
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Full rebrand and content overhaul
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Fan acquisition through social-first storytelling
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E-commerce and merch optimisation
Revenue & Commercial Partnerships
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New sponsorship tiers for local and global brands
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Game day activation and premium seating experiences
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Cross-league commercial synergies via BPSG portfolio
Cost Efficiency Through Shared Services
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Centralised operations, finance, and marketing
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Strategic partnerships with Baseball WA and councils
Our Involvement
Community & Commercial Initiatives
The Perth Heat are more than a pro team. They’re a community platform for the broader WA baseball ecosystem.
Key Initiatives:
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Youth Engagement
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Regional Showcase Series
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Grassroots Programs
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Corporate & Civic Engagement
Future Development Plans
1. Facility Development
2. Perth Heat Academy
3. Women’s Baseball Integration